Modesty Is Just So Hard to FInd free essay sample

Each and every young lady grows up with Disney films. We are informed that one day Prince Charming will wanted us†¦but imagine a scenario in which he never does. Imagine a scenario in which rather all we are confronted with as we grow up are ogling eyes and free guarantees. Society is expressing that today’s lady should be more â€Å"outgoing† so as to get the person to take note. While this might be valid, I will remain consistent with myself. Originating from a Catholic family, I have been educated about celibacy and humility from the time I could shading inside the lines. My mom would converse with me and give me comic picture books to disclose sex to me. At that age I truly didn’t care and took no intrigue. As I got more seasoned sex was never an issue, the idea never entered my thoughts, and I thought all children needed to hold up until they got hitched. We will compose a custom exposition test on Humility Is Just So Hard to FInd or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page At the point when it came time to go to secondary school I picked Providence, an esteemed all young lady secondary school in San Antonio, I realized I would be tested, plus†¦no young men! I realized I could inhale simple. Green beans year and sophomore years moved by things had changed: young ladies were discussing their beaus and first kisses. I myself was dating my first sweetheart. Obviously this was all fair honesty and the typical secondary school lowly however then things changed considerably more. The center started to move from school to young men. Did I notice Providence is found right opposite an all person school? Each Tuesday and Thursday the young men are permitted in our Friendship Cirlce. I had never observed such a sight! Young ladies, my companions, would ensure their hair and make up glanced immaculate so as to head outside; some would even move up their skirts. What was going on? For what reason was there such a great amount of uproar over a visit from the you ng men? For what reason were the young ladies changing their persona to such an extent? In the event that this weren’t terrible enough, the subject of sex started to discover its way into our ordinary discussions. Rather than our senseless discussions over the most recent unscripted TV drama on VH1, young ladies were presently discussing how they had lost their virginity the prior night or how they intended to lose it over Spring Break. What had befallen the unobtrusiveness? This change didn’t just happen to my young lady companions however it likewise influenced my male companions. To the folks, engaging in sexual relations appeared as though it was nothing, only something to do on a Saturday night. The folks would carry on about their encounters and single out the individuals who had none, and if a young lady didn’t need to â€Å"put out†, well, there was unquestionably a major issue with her. In tuning in to every one of these discussions it occurred t o me that the demonstration of â€Å"making love† has lost universally handy in light of the fact that nobody is happy to stand by any longer; it’s simply anticipated. Presently the expectation, the longing, and the closeness that ought to be very much evolved before sex, is no more. Since most young ladies feel defeat by folks, numerous don’t have the self discipline to state no so simply yield. All things considered, this is the 21st century, young men and young ladies are equivalent along these lines these young ladies ought to acknowledge easygoing sex and appreciate it without lament similarly as uninhibitedly as any kid does. In obscurity ages young men regarded young ladies and in the event that she said no, he was to regard her desires and that was that. Presently a few young men will leave the young lady on the off chance that they don't get what they need. Over the mid year our English class read the book, *A Return to Modesty, by Wendy Shalit. Shalit digs into the universe of ladies everything being equal and how far society has changed its viewpoint, on ladies, yet on sexuality all together. Today’s society is praising sexuality like never before through TV, music, and sexual symbols. In any case, A Return to Modesty shows that these progressions have not gone unnoticed and are having an effect on ladies genuinely, yet intellectually too. Could this be what was impacting my companions? Ladies feel compelled regularly to make themselves progressively appealing to locate that ideal person and rather most, end up with a scum bucket who simply needs a decent time. Once the man’s â€Å"appetite has been stilled, the individual is given aside a role as one throws away a lemon which has been sucked dry â€Å"( Shalit 66). Here Shalit’s composing is exceptionally smart contrasting ladies with lemons; the peruser is moved at the idea that ladies could really be discarded like pointless dried lemons. This throwing away happens frequently and the ladies are the ones who experience the ill effects of it and what we need is an arrival to unobtrusiveness. In perusing this book, I was profoundly moved by the author’s addressing an issue that I find exceptionally significant not exclusively to myself yet additionally to my age. I feel that today society is giving an inappropriate impression to the young people of America and I had an inclination that I could identify with A Return to Modesty through what was going on around me. In spite of the fact that my companions may decide to be a piece of this sexual insurgency, Shalit urged me to stay consistent with myself significantly more and not let society or any kid impact the individual that I am. I trust others will follow this model and acknowledge humility is fascinating. *Shalit, Wendy. A Return to Modesty. New York: Touchstone, 1999.

Segmentation, Targeting and Positioning a comparison of strategies Essay

Division, Targeting and Positioning a correlation of systems utilized by Nivea in the UK and in Thailand now and potential course for the future - Essay Example Nivea can speak to a wide scope of purchasers. Nivea advertisers use showcase 'Division Strategy' to speak with buyers. Publicizing and special exercises focus on customers' apparent needs. As per Superbrand(2006): In the UK, 4,000,000 individuals utilize a Nivea Skincare item regular. Nivea clients contain about 6.8% of UK populace. Mintel (2006) contended that the Potential Consumers of Nivea items include roughly 8% of the populace. Mintel (2006) showed that Nivea is probably going to focus its promoting on enormous urban communities. This objective populace has a high potential to be faithful purchasers of Nivea Skincare items and would most likely purchase Nivea items over different items. For instance, the significant city of London has a populace of 7,000,000 individuals and is estimated to have 12.2% infiltration of the Nivea brand. Nivea advertisers target promoting correspondence for the most part centers around ladies who buy skincare items for themselves and their families. This objective market section would most likely be perusers of ads and web clients. What's more, ladies who are steadfast Nivea clients would be all the more ready to attempt new items under the Nivea brand. Since Nivea propelled a few creative new items they have recategorized a portion of its items. The feeding, tanning and firming items have been moved into the new and quickly developing progressive tanning portion. This corresponded with the dispatch of Nivea Body Sunkissed Skin, an every day lotion that helps firms the skin. (Superbrand, 2006) As indicated by IRI sources (2006) the quickest developing section is body care with a yearly increment of 29%, for the most part inferable from the new progressive tanning portion. Their advantage is in the objective market that comprises of customers who sun-wash and the individuals who appreciate experience sports. It is accepted that this objective market portion is keen on attempting new items identified with sunbathing and experience sports. Age Group and Gender Beiersdorf yearly survey (2005) demonstrated that Nivea skincare item clients extended in age between 18-35 years old. This is around 12 million individuals in the UK. In 2006 Nivea propelled another sunscreen in the UK. The item promoting states that it gives prompt assurance for youngsters in splash and salve details, framing some portion of the new Nivea sunscreen for kids SPF 50+ (Superbrand, 2006). Nivea has extended essentially and gives items to more youthful shoppers. They accept that when the customers are more than 30 years old they have become a piece of their exceptional image purchaser advertise. This progress happens in light of the fact that this market section has grown up accepting that the Nivea premium brands will help keep their skin youthful and solid looking. This market section searches for items that will enable their skin to look and feel more youthful for a more extended timeframe. This gathering looks constantly for the best quality items appropriate for th eir age and skin types. (Mintel, 2006) Most male buyers become steadfast clients since they are not liable to change their items as regularly as ladies do. Pay Group Assets show that Nivea customers win a salary from 10K to 35 every month which rates on 'Beginning and Basic' of available brands. In contrast with other skincare items promoted on a similar rack,

Describing The Roles Of Ethics In Research - 1100 Words

Describing The Roles Of Ethics In Research (Essay Sample) Content: The role of ethics in researchNameProfessor nameCourseDate2/12/2017I am XXX (name). I come from Rhodes Island. On XXX (date) I thought of understanding the roles Ethics in various fields and I got interested in roles of ethics in research and I have the following ideas;I had to understand first what ethics in research is and it particularly involves the moral issues that are raised when individuals are included as members in research. There are three targets in research morals; to start with the main objective is to guarantee human individuals. secondly it ensures that exploration is driven in a way that serves interests of individuals, get-together and moreover society all things considered and to conclude, thirdly is to examine specific research activities and endeavors for their ethical soundness, looking, for instance and security of protection and the method of instruction consent (Singhapakdi et al, 1996).At first, morals propel the purposes of research, for ins tance, data, truth, and avoidance of bungle like constraints against collecting, spoiling, or bringing down level of research information drive reality and most extreme foul up.Also as research frequently incorporates a ton of support and coordination among a broad assortment of individuals in various controls and establishments, ethics propel the qualities that are fundamental to helpful work, for instance, trust in, duty, shared respect, and respectability Taking the case where various good norms in research, for instance, origin regulations, copyright and authorizing approaches, data sharing game plans, and arrangement represents in buddy review, are planned to guarantee secured advancement interests while engaging joint exertion ( Merriam S,1998). Most investigators need to get affirmation for their responsibilities and would lean toward not to have their considerations stolen or disclosed carelessly.Substantial segments of the morals help to ensure that people who are specialis t can be viewed as dependable to the overall public. For instance, government methodologies on research wrongdoing, hopeless circumstances, the human subjects' protections, and animal care and use are essential remembering the true objective to guarantee that masters who are upheld by money of the public can be viewed as mindful to individuals as a rule.Fourth, ethics in research additionally help to assemble public support for research. People will likely bolster an investigation reach out if they can pl...

Does Watching Sex On Television Influence Teens Sexual...

Rachael Parker February 4, 2016 Dr. Tony Atwater Theory and Research MCM 450 Does Watching Sex on Television Influence Teens’ Sexual Activity? In today’s society, what teenage boy or girl really finds it easy to talk to their parents about sex? Take a moment and think about it in biblical terms. Many people say the same thing which is, â€Å"wait for marriage.† in other words, we cannot say very many teens can even enjoy talking about such a sensitive topic at all. In actuality, they probably are the same ones who turn to all the wrong sources when it comes to information about sex. Is there a relationship between watching Sexual content on Television and sexually active teens? My hypothesis would be young teens who watch sexual content†¦show more content†¦If young people do exactly what they see their favorite stars doing, they will do just that as their sexual behavior as well. This may indirectly be causing many of the problems affecting young people today such as the high teen pregnancy rate, alarming increase in sexually transmitted diseases, and even depression Moreover, the way media’s depicts sexual content and aspects of sex, one could say it is very unrealistic. Think about it, from our celebrities to the crazy cartoons, it seems to be all glamorized. When I think of the way media portrays sex, it seems to make our adolescents believe that sex is always casual and consequence-free. Of all problems with sexual content in the media, this is only one. Considering media covers everything from print magazines, to films and photography too. The large amounts of sexual content in the media effects our young ones greatly. In order to get a completely better understanding of sexual content in the media, one must understand what sexual content is defined as, also what media refer to as I’ve stated before. Typically, sexual content can refer to many things from making out, or other physical actions that may lead to sex. The independent variable in this research topic would be watching sexual content, while the dependent variable is sexually active teens. I found an article online that used the research method of surveys and participant studies. Researchers evaluated the Take it seriously: Abstinence and the Media

Review of Article the Influence of Organitional Culture on...

Summary and review of article The objectives of this research are to examine the influence of organizational culture on employee work behavior. Moreover, there are to explain the influence that organizational culture has on employee work behavior, to formulate recommendations regarding organizational culture and employee work behavior. There are a few questions that were asked, in order to measure the result. In addition, the method was used in this research is a survey research method. Plus, respondents were selected by using stratified and simple random sampling techniques. Primary data were collected through questionnaire. Data were presented and analyzed by means of simple percentage and the hypotheses were tested by†¦show more content†¦Another definition of organizational culture is a set of values that help organization members know which is acceptable and that which is unacceptable within the organization (Ojo, 2010). Thus , in our opinion , organizational culture is values which involve in beliefs, norms and perspectives within organization which it help shaping the members behavior and perceive what is right and wrong within the organization . Organizational values According to Jehn, (1994) amp; Hall (1999) explained that organizational values are expected to produce higher levels of productivity , job satisfaction and commitment . In this statement, it can be said that organizational values are also key in organization behavior which it affect on each individual and organizational outcomes of the company. How organizational cultures develop The values and norms which are the basis of culture formed through 4 ways 1. By leaders in the organization 2. through critical incidents or important events 3. through effective working relationship among organizations members 4. Through the organizations environment There are seven dimensions organization culture that could be used to compare culture across organizations are innovation and risk taking, attention to detail, outcome orientation, people orientation, individual vs. team orientation, aggressiveness and stability Types of

Obasan Essay Thesis Example For Students

Obasan Essay Thesis After reading the novel, Obasan, I step out a mile for understanding the disadvantages about being go to war. For my opinion, War doesnt earn any benefits. It hurts peoples souls, destroys the friendship between different nations and break down the whole world economic system. No one can survive in war. Basically, all the characters in the novel are the war of victims. Originally, Naomi (the protagonist) and her family could start a new life in Canada tranquilly. However, they were being exiled and despised by Canadian government due to her family is Japanese. It is because Japanese armies attacked Pearl Harbor at that time and the World War II were begun spontaneously. What did they do wrong? Why was everybody despising them? Is it because they are Japanese and is it a reason that you can aim all the enmities toward them? In fact, they are all innocents and state in the same condition as everyone, which is being suffered from the War. World War II has ended for almost a half century. However, people dont learn a lesson form that. During the past 50 years, war is happened everywhere. No matter it is a little one or a big one. Now, Afghanistan is at war. Everyday I watch the news, seeing lots of Afghanistan refugees escape from their homes. Im so depressed about it. In fact, I am a peaceable person. I prefer to solve a problem without any violent. Therefore, my birthday wish for this year is going to be no war in the world anymore.

Strategic Management Project Emirates Airlines

Executive Summary Emirates Airlines is one of the most profitable and rapidly developing airlines in the world. It is the part of the Emirates Group and headquartered in Dubai, the United Arab Emirates. The airline company develops according to norms and tendencies of the local and global aviation industry and markets.Advertising We will write a custom report sample on Strategic Management Project: Emirates Airlines specifically for you for only $16.05 $11/page Learn More At the macro-environment level, operations and the strategic development of Emirates are most influenced by political, economic, and technological forces. To guarantee the effective long-term performance, Emirates needs to address the increasing competition within the market and the negative impacts of political and economic factors. In spite of using the successful strategy that is oriented to increasing the brand loyalty and quality of services, Emirates can face problems in the futur e associated with the lack of the appropriate diversification strategy. In this context, it is necessary to propose Emirates to focus more on adapting to market trends in terms of planning to address the larger group of customers. The competition in the industry increases and recommendations for Emirates should also include the market expansion. This approach will lead to improving the policies regarding customer services and to appearing the budget routes for travelers from different countries. These recommendations are important to contribute to enhancing the company’s long-term performance. Introduction Emirates Airlines is one of the rapidly developing airline companies in the world. The aviation industry suffers from a range of political and economic obstacles and challenges today, and much attention should be paid to the strategy followed by Emirates to compete in the market. The purpose of this report is to provide the results of the Emirates strategic case analysis wi th the focus on the PESTLE analysis, the Five Forces analysis, the SWOT analysis, and the Stakeholder analysis. The report also aims to identify the potential problems in the strategic development of Emirates and propose recommendations to improve the future performance. Description of the Emirates Emirates Airlines is the part of the Emirates Group headquartered in Dubai, the United Arab Emirates (UAE). The airline began to operate in the 1980s, and it is the ownership of the government of Dubai. Today, Emirates provides its services in more than 70 countries all over the globe, and its staff is more than 55,000 employees (â€Å"Emirates Home† par. 2).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has one of the largest fleets in the industry, and it focuses on applying the latest technologies to its development. In addition, during several years, Emirates realizes th e strategy oriented to buying more aircrafts and expanding the fleet. It is possible to speak about more than 6 million of loyal customers using services of the company (Nataraja and Al-Aali 472). Therefore, Emirates is the leading airline in the Gulf region and the Middle Eastern region. The success and profitability of the company depend on the effective policies adopted by the Dubai government and on the provided financial support for the company. As a result, Emirates operates in the context of the â€Å"open skies† policy promoted by the government of Dubai, and its commercial potential is constantly increasing (Oxford Business Group 28). The company’s vision is based on the idea that customers need to receive high-quality services, and much attention should be paid to gaining the customer loyalty and developing the positive relationship with the community. The PESTLE Analysis and Macro-Environment Levels In order to evaluate the strategic management of Emirates, it is necessary to analyze macro-environmental factors that influence the development of the business focusing on political, economic, social, technological, legal, and environmental forces. Political Forces Despite the fact that the current political situation in the Middle Eastern region is discussed as unstable, these political forces have the limited effect on the progress of Emirates. During the decade, the company operated with references to the business and political agreements of the UAE with the countries of the Gulf region, the Asia-Pacific region, and the Western countries (Nataraja and Al-Aali 473). The active political cooperation of the UAE with the countries from the mentioned regions contributed significantly to the development of the aviation sector. However, today trade opportunities for airlines are rather limited because different nations all over the globe changed their courses regarding relations within the aviation sector due to the complicated political situa tion. Therefore, depending on the political situation in the region, Emirates had to change their business course, review activities according to recent trends in the open skies policy, and refer to the support of the Government of Dubai (â€Å"Emirates Home† par. 3).Advertising We will write a custom report sample on Strategic Management Project: Emirates Airlines specifically for you for only $16.05 $11/page Learn More Economic Forces The UAE are discussed among the most rapidly developing countries in the Middle Eastern region. The economic potential of the whole country increases, as well as the income of the state’s citizens. As a result, more people choose Emirates to fly in the country, and they also use the air transportation for flights to the USA, the European countries, and to the Western countries (The Emirates Group 4). The recent financial crisis caused by the political situation affected economies of developed and developing countries and the airline industry. However, Emirates tries to keep leading positions in the country and region while changing the marketing strategies and orienting to other consumer categories. Social Forces Emirates focuses on attracting multicultural employees in order to address needs and interests of all consumers. As a result, the issue of diversity is important for the company. In addition, the social situation in the UAE allows recruiting employees at comparably lower costs than it is in developed countries. The flow of migrants in the UAE is high, and the job in Emirates is discussed as one of the most attractive ones. As a result, the company allows hiring employees with diverse backgrounds and spends more attention to spending resources on their training rather than compensation (Nataraja and Al-Aali 474). However, the level of benefits remains to be high in the region and corresponding with the social policies in the UAE. Technological Forces Emirates pays much attenti on to using technological innovations in the industry for improving the quality of customer services. Therefore, the company actively uses the latest innovations in the field, and the focus is on new technologies to support operations of the company globally. The large technological base is important for Emirates because the company operates in many countries, and services in all regions need to be provided in time and in the most efficient manner (Oxford Business Group 32). As a result, the technological platform is expected to be developed, and the company’s leaders pay much attention to recent researches in the field and invest in the most promising technologies. Legal Forces Current legal policies and norms regarding operations of the airline industry in the UAE can be viewed as supporting the further growth of Emirates. The reason is that authorities reviewed their approaches to legal norms, tax policies, and laws regarding the operations in the industries supported by t he government (â€Å"Emirates Home† par. 22). The positive consequences of this process are the creation of the more open airline industry and more possibilities for increasing the competitive advantage globally.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental Forces The UAE policies regarding the protection of the environment are rather strict, and Emirates is one of those companies that concentrates on the development of effective and working sustainable programs. Emirates regularly launch the environmental projects and participate in the governmental programs oriented to protecting natural resources in the country (â€Å"Emirates Home† par. 23). Environmental laws also influenced policies of Emirates regarding the waste management and decreases in the water and energy consumption. The Five Forces Analysis The Porter’s Fiver Forces analysis is important to study how specific features of the industry’s development can be used to increase the competitive advantage of Emirates. Threats of New Entrants Emirates operates in the airline industry while proposing the high-quality and even luxury services. The threat of new entrants in this industry is minimal because of the necessity to have significant capita ls, propose differentiated services, and gain the customer loyalty within the short terms. As a result, new entrants can compete only in the sector while providing low-cost services and flights. Bargaining Power of Supplier’s The impact of suppliers in the industry is high because changes in suppliers’ prices and propositions influence the quality and costs of provided airline services directly. The main suppliers in this context are aircraft producers (Davahran and Yazdanifard 3). The costs associated with buying new aircrafts for the fleet are rather high for Emirates today. Bargaining Power of Buyers The impact of buyers on the industry development is also high because Emirates is directly oriented to satisfying needs and expectations of their customers. Changes in clients’ interests and attitudes influence the progress of the business because today more passengers choose low-cost services, and they are focused on discounts (Rahman, Azad, and Mostari 24). The customers also use advantages of the highly competitive market. Threats of a Substitute Products or Services High prices for tickets make customers choose the alternative variants of transportation. In spite of the fact that the threat of substitutes in the airline industry is rather low, it is high while discussing Emirates as the global company proposing the transportation services (Nataraja and Al-Aali 474). In this context, passengers often choose cheaper services while planning their business or holidays trips. Rivalry amongst Existing Firms The level of competition in the airline industry among the market leaders is high, especially with references to concrete regions. Customers can choose among different services proposed by a number of companies in the industry (Oxford Business Group 54). Therefore, the rivalry is intense in the UAE, among the airlines of the Gulf region, and in the Middle Eastern region. The SWOT Analysis The SWOT (strengths, weaknesses, opportunities, and threats) analysis is important to demonstrate what internal factors can influence the strategic development of the company. Strengths Emirates is the largest airline in the UAE that operates in more than 70 countries all over the globe. One of the main strengths of the company is the support of the government that resulted in many trade agreements for the company abroad. Thus, today Emirates is the widely known brand that has a feature of adapting to the market needs. The brand is popular because of the company’s strategy to propose customers the high-quality services based on the work of the latest technology and skilled staff (The Emirates Group 8). The company refers to the development of the technological base using the most innovative fleet and infrastructure or supporting services; to the development of the diverse human resource base; to the strategic use of finances; and to the improvement of the brand recognition. Weaknesses The weaknesses in the strategy of Emirate s are associated with the high reliance on the economic situation as the external factor and on changes in financial and oil markets. The current financial situation in the region also affected the progress of the company, and it had to review its industry for the following fiscal year. In this context, Emirates depends not only on the changes in the national economy but also on changes in the global markets and aviation industry (Rahman, Azad, and Mostari 25). One more weakness is the limited application of the diversification strategy. The company does not serve needs of middle-class passengers while reducing the number of potential customers. Opportunities Emirates can develop and increase its competitiveness while focusing on entering low-cost markets, targeting middle-class passengers, and expanding services in the larger number of countries. In addition, strategic opportunities are also associated with using more advanced technologies in order to compete effectively in the glo bal aviation market. The company can benefit while concentrating more on the liberalization of its main strategy to address the needs of new markets. At the current stage, the company serves interests of high-income customers, but it is possible to pay more attention to the diversification and enter new markets while addressing expectations of new categories of passengers (Nataraja, and Al-Aali 480). This approach will allow widening the overall scope of services provided and the business’s impact in the world. Threats The main threats for the further strategic development of Emirates are the progress of the rival companies in the air transportation or aviation industry; the changes in the fuel prices influencing the economy of the UAE; and the worsening of the current political and economic crises globally influencing the buying capacity of customers. Rivals of Emirates such as Gulf Air Company and Qatar Airways Group are also oriented to expanding markets, and the competiti on within the airline industry increases. More problems can be associated with the political, economic, and financial crises because any changes in oil prices affect the development of the business (Rahman, Azad, and Mostari 25). In addition, the unstable political situation can lead to appearing more obstacles for the development of the airline business oriented to high-income persons (Fig. 1). Strengths Governmental support Wide market Global brand recognition Effective differentiation strategy High-quality services Use of innovations Weaknesses Dependence on changes in the oil and financial markets Lack of the improved diversification strategy Exclusion of budget passengers Opportunities Entering low-cost markets Middle-class passengers Market expansion Diversification Innovation Threats Increased competition Political changes Changes in oil prices Figure 1. SWOT Analysis. Stakeholder Analysis Stakeholders in the airline industry are numerous. For Emirates, the main stake holders include the government, customers, suppliers, services providers, prospective customers, the press, the public, and the community. The level of these stakeholders’ impact on the strategic progress of Emirates is different. The most influential are stakeholders that need to be managed closely because their levels of the power and interest are high. These stakeholders for Emirates are customers because their interests and satisfaction are the highest priority for the company. The other influential group of stakeholders is those ones who also need to be kept satisfied, but their level of interest is lower in contrast to the power level. These stakeholders are suppliers. The power of the government is also comparably high, and the authorities’ interest in the progress and strategies of Emirates is also high. Therefore, the government of Dubai and the UAE authorities need to be not only regularly informed on the progress of the airline industry but also be kept sati sfied (â€Å"Emirates Home† par. 14). The service providers, including airports, also belong to this group of stakeholders in relation to Emirates. The group of stakeholders that needs to be kept informed includes the prospective customers, the public, and the community because the increase in the brand recognition and the customer loyalty will directly lead to the increases in the number of passengers. The less influential group includes the press (â€Å"Emirates Home† par. 15). Although the public activities of Emirates are high, the company does not pay much attention to communicating with the press while choosing the other media to promote its services (Fig. 2). Figure 2. Stakeholder Analysis. Blocks of the Competitive Advantage The competitive advantage in Emirates is based on traditional four blocks: Efficiency Efficiency is guaranteed through following developed recruitment and compensation policies oriented to decreasing labor costs. Another approach is the im provement of employee productivity with the help of enhanced training sessions. Quality The constant improvement of the provided services’ quality is a priority for Emirates. Much attention is paid to training the personnel and to guaranteeing the safety of clients during flights (Nataraja and Al-Aali 476). Innovation The innovation is another factor to explain the popularity of Emirates. The company follows the strategy of a pioneer in providing services while addressing individual needs of clients and improving the technological platform. Clients have opportunities to use private suites and entertainment systems on board. Thus, 60% of the company’s costs are associated with investing into the research and development department (The Emirates Group 4). Customer Responsiveness The customer loyalty depends on the fact that Emirates provides the most customer-friendly services in the industry with the high responsiveness while allowing easy check-ins and other advantages of the e-ticketing system and comfortable lounges (The Emirates Group 3). The customers associate Emirates with the high-class services, safety, innovation, and comfort. Emirates Competencies Emirates have many distinctive competencies, and their progress depends on providing the luxury services globally. The additional advantage is the high-skilled international personnel. Moreover, the company uses only the latest technologies to address the customers’ expectations (Nataraja and Al-Aali 476). Finally, the focus is on providing distinctive VIP services. Emirates Differentiation Strategy The company remains to be the marketing leader in the industry while applying the differentiation strategy and providing the high-class luxury services for the VIP clients and wider population (â€Å"Emirates Home† par. 16). The company differentiates in the market developing the close relations with suppliers of aircrafts, including Boeing, and it is concentrated on building the high -quality infrastructure while investing in airports and additional services. Strategic Alliances Emirates does not participate in airline alliances at the global level because of the specifics of their strategy. The airline develops the competitive advantage focusing on the independent positioning in the market to prevent the dependence on the alliance partners (â€Å"Emirates Home† par. 18). Global Course Emirates serves the needs of the market not only nationally but also globally. The company further develops the course for expanding the markets. At the current stage, the main focus is on entering the regional markets covered by the North American companies (The Emirates Group 5). Potential Problems In spite of the fact that the current strategy of Emirates is effective and leading to the company’s success, it is important to identify the potential problems in the strategic development of the business. The main problem is the possible inappropriateness of the curren t management and marketing strategies to address the needs of customers in the rapidly changing political and economic environments. Although the strategies followed by the company today are rather efficient, the problem is in the fact that the airline industry and market can face significant challenges in the future if the economic crisis in the Middle Eastern and Western countries develops. In this context, more attention should be paid to the formulation of the effective adaptation strategy to enter more markets and to compete with rivals effectively (Davahran and Yazdanifard 3). The other problem is the considerable dependence on the government’s support and oil prices in the global market. If the significant fluctuations in the oil prices and changes in the financial markets are expected, the aviation industry in the UAE is at risk of having high losses because the currently followed strategy is oriented to the context of the rapidly developing economy. Recommendations f or Improving the Long-Term Performance Having analyzed the strategic growth of Emirates with the focus on the external environment and on internal forces, it is possible to propose certain recommendations for the company to address the potential problems in the future. The first recommendation is to revise the differentiation strategy and pay more attention to the diversification strategy in order to make the company’s approach more adaptable to the changes in the airline industry and markets. At the current stage, Emirates focuses on serving the high-income passengers, but the discussion of the other group of perspective middle-income customers is also important. This approach will be efficient and provide positive outcomes while being connected with the approach of decreasing overall operational costs. The other recommendation is associated with the necessity to address the increasing competition in the industry. The rivals in the airline industry market are active, and Emi rates need to focus on expanding their services and selecting more routes because such approach guarantees the stable leading positions in the market. Emirates needs to determine what new travel routes can be discussed as most beneficial for them in order to attract more customers as representatives of different income groups. In this context, the effective implementation of the diversification strategy should be supported by the company’s global expansion. These recommendations can be discussed as effective to contribute to the improvement of the company’s long-term performance. Conclusion Emirates remains to be one of the most successful airlines in the Middle East. In addition, the company works to improve the global brand recognition. At the current stage, the company is able to adapt the strategy to the influential external factors, but the problem is in the fact that more approaches can be necessary for the future. From this point, it is important to provide reco mmendations for Emirates regarding the improvement of the strategic development in the long-term perspective. Works Cited Davahran, Ngaveena, and Rashad Yazdanifard. â€Å"The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty.† Global Journal of Management and Business Research 14.4 (2014): 1-9. Print. Emirates Home. 2015. Web. https://www.emirates.com/english/. Nataraja, Sundaram, and Abdulrahman Al-Aali. â€Å"The Exceptional Performance Strategies of Emirate Airlines.† Competitiveness Review: An International Business Journal 21.5 (2011): 471-486. Print. Oxford Business Group. The Report: Dubai 2014. London: Oxford Business Group Publishing, 2014. Print. Rahman, Khadiza, Sumi Azad, and Sabnam Mostari. â€Å"A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines.† Journal of Business and Management 17.4 (2015): 23-33. Print. The Emirat es Group. Emirates Airline Overview. 2010. PDF file. 10 Oct. 2015. http://www.theemiratesgroup.com/english/images/04_EK_Overview_tcm409-560539.pdf. This report on Strategic Management Project: Emirates Airlines was written and submitted by user Demetrius Huff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.